Join Us! 2027 Jacksonville Seminar – “Pedigrees to Pups 101”
Join Dr. Marty Greer and Laura Reeves at the Northeast Florida Builders Association in Jacksonville, FL, for the seminar built for preservation breeders. This is Pedigrees to Pups, bringing together the ART and SCIENCE of building a lasting line in ONE place.
Two days of sessions in the Abercrombie Room, Saturday and Sunday, opening with a Friday evening welcome and appetizers at the host hotel bar. Sponsored by K-9 Obedience Club of Jacksonville, with a host hotel rate at SpringHill Suites by Marriott. Capped at 50 breeders.
Two days with Laura and Dr. Greer at the Northeast Florida Builders Association, Jacksonville, FL.
April 3–4, 2027
Meals: appetizers Fri, lunch Sat + Sun, dinner at After Dark. Cash bar.
Limited to 50 breeders
Register Now Visit K-9 Obedience Club
Location
Northeast Florida Builders Association
Jacksonville, Florida
Two days in the Abercrombie Room at the Northeast Florida Builders Association, opening with a Friday evening welcome at the host hotel. Sponsored by K-9 Obedience Club of Jacksonville, and capped at 50 so there is time for your own questions.
Venue
Northeast Florida Builders Association
Abercrombie Room
4932 Sunbeam Road, Jacksonville, FL 32257
Get directions
Lodging $119a night at SpringHill Suites 9325 Baymeadows Road, Jacksonville, FL 32256
Saturday After Dark Wicked Barley 4100 Baymeadows Road, Jacksonville, FL 32217 Get directions
The art and science of a lasting line.
Two days, built for preservation breeders. Day One pairs the art of building a line, purebreds and breeding basics, breed standards and structure, foundation dogs and pedigrees, with litter preparation and stud dogs. Day Two turns to the science with Dr. Marty Greer: whelping, neonatal care and puppy development, and placing puppies well. This is Pedigrees to Pups 101, the foundations weekend, so no prior coursework is needed.
◆ Evening
Meet and Greet at SpringHill Suites
Heavy appetizers at the hotel bar to open the weekend, with a cash bar. 9325 Baymeadows Road, Jacksonville.
Purebreds & Breeding Basics
Where the weekend starts: what a purebred dog is, why we choose them, and how to decide whether you should be breeding at all.
- Purebred dogs, what they are and why we choose them
- Deciding if and when to breed your dog
- Health testing, what it is, why it matters, and how it is done
- Overview of dog shows and performance events
Breed Standards & Structure
The standard is the blueprint. Learn to read it, then learn to see it in a living dog standing in front of you.
- What a breed standard is and why it matters
- Form and function
- Structure basics
- Movement basics
- Temperament basics
Foundation Dogs & Pedigrees
A pedigree is not a list of names. Work through how to read one, and how the dogs behind it shape everything that comes after.
- Selecting a potential foundation bitch
- Reading a pedigree
- Selecting a stud dog
- Building a family of dogs
- Preservation breeding, breeding to the standard and not the ribbons
◆ 12:30–1:30 PM
Catered Lunch
Coffee through the day, lunch brought in to the Abercrombie Room.
Litter Prep & Husbandry
Everything that has to be in place before the breeding, and the daily husbandry that carries a litter safely through.
- Preparing for your litter
- Pre-breeding checklist
- Progesterone timing
- Nutrition
- Husbandry, deworming, vaccines and hygiene
Stud Dogs
- Semen options, live, fresh chilled or frozen
- Mechanics of live cover
- Artificial insemination details
- Stud dog health
- Stud dog contracts
Q&A and Review
Open floor with Laura Reeves and Dr. Marty Greer to work back through the day before we break for the evening.
◆ Evening
After Dark at Wicked Barley
Dinner at the brewery three miles up the road, with a cash bar. 4100 Baymeadows Road, Jacksonville.
Whelping
What normal looks like, what trouble looks like, and how to tell the difference at two in the morning.
- Whelping, pre-labor
- Whelping, normal labor
- Whelping emergencies
- Whelping supply list
- Frequently asked questions
Neonatal Care & Puppy Development
The first weeks decide a great deal. Neonatal care through to the socialization window and out the other side.
- Neonatal period
- Puppies not potatoes, growth and handling
- Explorers, socialization
- Into the wild blue yonder, early experiences
- Puppy care, feeding, worming, vaccinations, ID and hygiene
◆ 12:00–1:00 PM
Catered Lunch
Coffee through the day, lunch brought in to the Abercrombie Room.
Puppy Placements & Care
Placing a puppy well is the last act of breeding it well. Contracts, co-ownership, and the support that follows a dog for life.
- Puppy placements
- Puppy contracts
- Co-ownership, pros and cons
- Paperwork, budgets, registration, insurance and microchips
- 24/7/365 support
Final Q&A and Wrap-Up
Last questions for Laura and Dr. Greer, then we send you home with your notes and a plan.
The Host Hotel
Your room and your seminar seat are two separate bookings. A group rate has been arranged at SpringHill Suites by Marriott, booked directly with the hotel. Lodging is not included in your seminar registration.
SpringHill Suites by Marriott
9325 Baymeadows Road, Jacksonville, FL 32256
A rate of $119 per night has been arranged for our group, against a regular rate of $138 to $163, and breakfast is included. Just 25 rooms are held, so book early. Friday’s meet and greet is at the hotel bar and Saturday’s After Dark is at Wicked Barley, three miles up Baymeadows Road. Both are covered by the meal ticket, with a cash bar at each.
Book the Group RateHow to Book
Reservations are made online through our group link. Rooms are booked and paid for individually, so each guest reserves their own.
Other Nearby Options
Hotels near the venue
Food and coffee nearby
Join us in Jacksonville.
Two days with Laura Reeves and Dr. Marty Greer, built for preservation breeders, opening with a Friday evening welcome. Choose the seminar on its own, or add the meal ticket for the whole weekend. Limited to 50.
1 Find your rate
Standard Rate
$250
Full seminar, both days, Saturday and Sunday. Open to everyone.
◆ Patron Rate
$187.50$250
Full seminar, 25% off for active Pure Dog Talk Patrons only. Saturday and Sunday.
Want the discount? Become a Patron.
Meal Ticket · Optional
+$125
Friday appetizers, lunch both days and dinner at After Dark. Cash bar Friday and Saturday. Added when you register.
Not a Patron? Please select the Standard Rate. The 25% discount is reserved for active Pure Dog Talk Patrons. Any registration placed at the patron rate without an active membership will be adjusted to the standard rate, with the balance due before the place is confirmed.
2 Reserve your place
Pedigrees to Pups 101 Registration
Secure your place at the 2027 Jacksonville seminar, capped at 50 breeders. The patron rate is for active Pure Dog Talk Patrons only; everyone else, please select the standard rate.
Secure payment via Stripe. Your place is reserved upon successful payment. Read our refund policy.
Questions about the seminar.
Everything we know so far about April 3 and 4 in Jacksonville. Don't see your question? Reach out, we'd rather talk it through than have you wonder.
What is the cost of attending?
The seminar is $250, or $187.50 for Pure Dog Talk Patrons. An optional meal ticket is $125, covering Friday appetizers, lunch both days and dinner at After Dark. The bar is a cash bar on Friday and Saturday.
Pure Dog Talk Patrons save 25% on every seminar. Not a patron? You can join here.
Do I need to register in advance?
Yes. Registration is open and places are booked through the form on this page, so we know how many chairs to set out.
The Abercrombie Room seats 50, so Jacksonville is capped at 50 places. Once they are gone we cannot add chairs.
How do I register?
Through the registration form on this page. Choose the standard or patron rate, set how many seats you need, add a meal ticket if you want one, and pay by card.
Your place is confirmed the moment payment goes through. A confirmation email follows straight away, and a separate payment receipt comes from Stripe.
Who should attend this seminar?
Preservation breeders, whether you have bred one litter or forty. This stop is Pedigrees to Pups 101, the foundations weekend, so you do not need any prior coursework to follow it. Pedigrees to Pups brings together the art of building a lasting line and the science behind it, with Laura Reeves and Dr. Marty Greer.
Where will the seminar be held?
In the Abercrombie Room at the Northeast Florida Builders Association, 4932 Sunbeam Rd, Jacksonville, FL 32257. The association can be reached on (904) 535-9257.
Where should I stay?
A rate of $119 a night has been arranged at SpringHill Suites by Marriott. Rooms are booked directly with the hotel and are separate from your seminar registration.
The hotel is at 9325 Baymeadows Road, a block of 25 rooms is held for our group and breakfast is included. Rooms are booked and paid for individually through the group link. The date the block is released reads Announced soon, so book early. Several other hotels sit within a short drive of the venue if you would rather book elsewhere.
What does the weekend look like?
The seminar runs Saturday, April 3 and Sunday, April 4, 2027 in Jacksonville, with a Friday evening meet and greet at the host hotel bar over heavy appetizers.
Both seminar days run in the Abercrombie Room with coffee through the day and a catered lunch brought in. After Dark follows on the Saturday evening at Wicked Barley, 4100 Baymeadows Road, three miles from the hotel.
Laura and Dr. Greer are finalizing the session by session line-up for Jacksonville. Once it is set it will appear in the schedule above, and anyone who has asked to be notified will hear from us.
Who is sponsoring the Jacksonville seminar?
K-9 Obedience Club of Jacksonville, who are bringing Pedigrees to Pups to Northeast Florida.
Still have questions?
We're happy to help. Reach out at team@puredogtalk.com and we'll get you what you need.